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 With the improved financial situation of operators to introduce new business models and

Digital TV

The new functionality, the European digital TV fast forward, is expected penetration from the end of 2004 increased 22% to 50% in 2009. Satellite transmission remains the dominant platform, but the terrestrial digital television will be the challenger, the rapid development of high-definition TV in the eve.



A European digital TV Highlights



1. England?? Europe’s most powerful digital television States





Now, the UK digital TV households accounted for all digital TV households in Europe 42%. Britain is the European digital television “super winners.” The end of 2003, the United Kingdom more than half (50.3%) of households receive digital television services; the end of the first quarter of 2004, the British digital TV households increased to 53% penetration rate. Britain’s only digital TV platform operators features. BSkyB satellite platform operator companies and public television broadcasters BBC is a British digital TV engine for development. BSkyB is Europe’s most successful of the most influential

Pay TV

Operators, by the end of June 2004, the user has reached 7.35 million, is expected to close to 8 million in 2005. Free terrestrial digital TV broadcasting platform Freeview’s success, not only aroused the concern of European countries, but also aroused interest in many countries. Early 2004, Freeview’s 3.2 million subscribers, expects up to five million in 2005. In the next five years, is expected to continue to maintain its leading position in the UK, but its penetration to reach 79% in 2009, the highest point, the development of its digital television will be very smooth.





2. France?? Canal Satellite users increased significantly





CanalSatellite is France’s leading operator of digital TV, its digital TV subscribers increased after two years of suspension, has begun to increase significantly. In June 2003 to June 2004 added 250,000 customers during the period, the total number of users reached 2.83 million, the company has over its competitors TPS. With the recent integration of cable operators to consolidate, to the end of 2004, an estimated 21% of French households receiving digital TV services, a small increase over 2003. Through active marketing efforts and the new interactive digital television services, and by France Telecom, TPS cooperation between companies and CanalSatellite companies offering ADSL TV, digital TV penetration rate in France is expected to reach 49% in 2009. In addition, the French terrestrial digital TV programs through the delays, is now established on March 2005 on air, this is also the driving force of the French digital TV forward.





3. Spain and Italy?? Operators to merge back into the first





Spain’s two leading digital TV operators Via Digital and Canal SatelliteDigital formed in 2002, Digital + company after the merger. Terrestrial digital TV operator Quiero company’s failure to back the Spanish digital television based on the situation in 2001. Now, start to accelerate the development of digital television is expected in 2009, Spain’s digital TV penetration will reach 49%.



Italy and Spain similar to the situation is similar to the merger and stagnation. On the other hand, SkyItalia company was reorganized in order to follow the example of BSkyB, the company’s successful operation. Italians love pay-TV, which makes the company’s ambitions SkyItalia a reliable basis for its users from June 2003 to June 2004 increased by 40 million, to 2.7 million. In addition, the Italian government insisted that advance terrestrial digital television coverage. Mediaset company, according to terrestrial digital television project leader deChio said digital terrestrial television in Italy will be the second after the United Kingdom’s national success, as the Italian terrestrial digital TV to a new yet to the world of business mode: the communication in the field of rechargeable prepaid card into the field of pay TV. Users to buy prepaid cards through retail channels, can, on the TV without subscription. This is consistent with the Italian habit, they do not like ordering. Italy plans to begin a region from 2006 to end analog TV in a region.



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