For most people, Audio Visual (AV) simply means presentation equipment such as projectors and screens but recently things have changed. Now businesses all over the world are making use of flat screen displays, video and audio conferencing and all kinds of digital signage to get their message across to prospective clients. This feature takes a look at how the latest AV equipment is used in business today.

Okay, we all know that winning business is all about making the right impression on a prospect and, as every good sales person agrees, first impressions are the most important. It follows that getting your initial AV presentation right is absolutely essential if you want to stay ahead of your competition.

In the past this has involved a lot of fragile, and often rather heavy, equipment but all that has changed. The latest projectors (which are also known as ‘beamers’ in most European countries) are powerful enough to let you present in almost any lighting conditions and weigh about the same as your laptop computer. They are rugged enough to take the ‘rough and tumble’ of corporate life and good looking enough to fit comfortably into a boardroom environment.

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Graham Baylis -
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Reflex is an http://www.reflex.co.uk