Adding Audio to Your Website

Have you ever heard the following phrase?

“Just because you can, doesn’t mean you should.”

This saying very much applies to website audio. Adding audio to your site MUST enhance your main marketing message. It’s simply the spice that helps make the dish spectacular.

So, if your website content is sub-par, don’t expect the addition of audio to help matters much. However, if you have great content that is focused on profitable keywords, expect the judicious use of audio to help improve your conversion rates.

Audio can be a great way to:

• Help increase your newsletter signups
• Encourage visitors to purchase your ebook or other product/service
• To provide testimonials about your products and services
• Help establish trust and create a sense of personal contact
• As a way to deliver unique targeted content as in a podcast

The use of website audio is not a substitute for:

• Generating quality content
• Basing your content on profitable keywords
• Filling out all your META tags
• Building quality incoming links

Well known Internet guru Ken Evoy, author of Make Your Site Sell!, has tested audio on a few of his landing pages and has reported an improved conversion rate of 15-30% on every page it was used.

My own testing on my newsletter landing page showed an increased conversion of 20% after adding audio. You can view my audio enhanced newsletter registration page here.

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Corte Swearingen has been a marketing professional for 20 years and is the creator of Adding Audio to Your Website.